The guy who built the thing
then started doing it for others.

My background is hospitality and brand work. I know how to run operations, talk to customers, and build something people actually want to use. But I had never shipped a line of code before 2024. That changed when I watched my own business get killed by broken software and $500/month SaaS tools that did half of what I needed.

I was running an exotic car rental business on Turo - one of those side businesses that looks glamorous from the outside and is pure operational chaos on the inside. Fleet tracking was a spreadsheet. Reservations lived in three different apps. Nothing talked to anything else. The platforms that existed either weren't built for how I operated or cost more per month than some of my cars made. So I decided to build what I needed.

I used AI tools to teach myself everything I needed to know - React, Next.js, TypeScript, Supabase, REST APIs, the works. Eight months later I had a full fleet management platform: 1,120+ commits, 63 active dev days, running in production. Solo. No outsourced dev, no co-founder to handle the technical side. Just me, Claude, and a lot of late nights in Denver.

That experience changed what I thought was possible for a non-technical founder with the right tools. Now I build AI systems, websites, and automation stacks for other small businesses - the kind of people who know exactly what their business needs but can't find or afford a dev team to build it. I'm not a traditional agency. I'm a founder who's lived the problem and knows how to solve it.